Maximize CPM
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One factor outweighs all others in achieving the best CPMs possible: quality high-value traffic. In the current economic climate, the days of burning through end-of-quarter budgets from lofty advertisers are unrealistic. Advertisers are increasingly looking to achieve their CPA performance goals while spending less on pure branding campaigns. Publishers need to adjust. To maximize your [...]
Create the Perfect Resource Box
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In article marketing, there’s a concept of give and take. The content of your article is the give – it’s the value you share with your readers. Your resource box is the take – it’s where you’re given an opportunity to make a call to action that the reader can pursue if they want to [...]
Comma and Colon Tips for Article Writing
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Commas: Everyone has their own style when it comes to comma usage. Most modern styles guides now recommend using fewer commas rather than more, but be wary of run-on sentences. 1. The use of a comma before “and” in a series is usually optional, provided there is no danger of misreading. Example: We have apple, [...]
Subject and Verb Agreement for Article Writing
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1. Number Agreement: A singular subject takes a singular verb. A plural subject takes a plural verb. Example: This radio has six preset buttons. (singular) Example: Most radios have six preset buttons. (plural) 2. Person Agreement: A subject should also agree in “person” (1st person perspective, etc.) with its subject. Tip: This affects only 3rd [...]
The (3) Stages of “X” Article Template
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Another great template that you can put to use NOW! Almost every article niche contains topics that can be quickly plugged into (3) clearly defined stages, or levels. Although these stages could be given any number of different labels, for the sake of simplicity let’s just call them: Mild Moderate Severe This article template capitalizes [...]
