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Search Engine Optimization is the fine art of enhancing the traffic to a web site or a web page and thereby increasing its rankings in search engine search results.

If you own your own business, it is likely that you have a web site for the company as well.

The global financial crisis has made so many people jobless. Even if you didn?t lose your job, you may nonetheless be pleased to know of ways on how to earn money online from home.

You don?t have to be a genius in order to earn online.

Trying to get your website noticed is a very difficult thing, especially when you are first starting out. In order to rise in the rankings of search engines, you can either pay an SEO company a ton of cash to work on your rank or you can use article marketing.

Robots.txt is a special file which is located in the root of each server which is a plan text file which allows the administrator of a website to define which web content need to be allowed and disallowed for the bot which visitors their website.

All major search engine like Google, Yahaoo and MSN agrees to the Robots Exclusion Protocol.

Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.

He started by explaining why SEO is/should be important to PR Professionals.

In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.

Everyone is talking about optimization a website for Google. Sure, Google does own a big chunk of the traffic. And they tend to deliver more traffic than everyone else.

In the SEO world one thing is certain: the “best practices” come and go. Due to excessive spamming or because of the appearance of new technologies and methods, these practices are abandoned.

Most of the techniques in SEO are based on the following principals: