Buy Relevancy, Not PageRank

An effective method of link building is purchasing links from high quality relevant websites who are willing to sell advertising space. The link-text advertising model has eased the process of attaining links.

Link Buying Tip #1: Buy Relevancy, Not PageRank

The first criteria when buying links should be the relevancy of the web page where your link will be placed. Buying links based solely on PageRank is not recommended. There are many linking factors that contribute to high search engine rankings and buying links solely on PageRank will not accomplish your goals. This is why it is not unusual to see pages with a low PageRank ranking high on Google.

Relevant links are links on websites that have a chance at reaching your target market. If you have a real estate website then of course advertising on other real estate websites or real estate sections would be a good choice but advertising on other related sites such as: mortgage sites, moving company sites, local area guides, etc, would also be relevant to your general theme. It does not seem that Google, Yahoo, or MSN are currently giving more weight to themed links but it will happen in the future.

There are many reasons to make relevancy the number one criteria when buying text link ads. Reasons for buying on topic, relevant links are:
-They have the best chance of driving targeted traffic to your website.
-In the long term, relevant links will be viewed as a more valuable to search algorithms and will continue to become more valuable as search engines evolve. Google has worked hard to move away from
PageRank by creating algorithms such as Hilltop and LocalRank, which rank sites based upon how they fit within their local communities.

Here is what Google has to say:
“Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.”

High PageRank versus Topically Relevant Links

Buying random PageRank on unrelated web pages is not a good investment. A few reasons why buying raw PageRank, independent of evaluating the relevancy of the link, may not be in your interest:
• If a site is selling off topic link space to you they may also sell off topic to other sites. The sites which sell a high volume of off topic links are the sites which are most likely to get their PageRank blocked or have their site removed from the Google index.
• Some sites have been penalized for buying off topic links. If you buy off topic links then you increase your risk profile.

You can easily buy relevant links from companies like Text Link Ads and Linkworth. Go ahead…give it a try.

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