Oct 26 2009
How do I increase the value of my inventory to get higher eCPMs?
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The phrase “location, location, location” is commonly used when considering real estate value. It also applies to ad placement on websites. Advertisers want to be on well constructed sites with good ad placement that will give users a positive experience. Ad placement is basically where ads show up on a page: the physical location of [...]
Jul 28 2009
Maximize CPM
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One factor outweighs all others in achieving the best CPMs possible: quality high-value traffic. In the current economic climate, the days of burning through end-of-quarter budgets from lofty advertisers are unrealistic. Advertisers are increasingly looking to achieve their CPA performance goals while spending less on pure branding campaigns. Publishers need to adjust. To maximize your [...]
