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Generate word of mouth with powerful social marketing tools.
As an Internet marketing professional, I try to keep on top of new marketing avenues and opportunities for leveraging word-of-mouth. In recent years, the method by which individuals get their information has evolved and so have the tools for sharing information from one individual to another. Social bookmarking is now a popular method of communicating among younger audiences and is proving to be an effective marketing tool for increased exposure of products, services, and brands.

Imagine telling your friend about a recent story you just heard. That story could be newsworthy, provide information about a given topic of interest, or perhaps an online video you watched that had you rolling around in laughter. Once you communicated that to your friend, he went ahead and sent an email out to 4 of his friends who then forwarded that email to dozens more – and so the story goes.

Word of mouth is one of the most powerful forms of marketing. With the help of the Internet, this type of marketing has grown in importance and has been accelerated with the advent of social bookmarks.

Popular bookmarking sites allow users to identify, with just the click of a mouse, online content that they deem worthy of sharing. As more and more individuals identify the same content, it receives a higher priority on social bookmarking sites and continues to grow in importance. Social bookmarking sites are like a multi-level marketer’s dream!

The most popular social bookmarking site is Digg.com which has an Alexa ranking of 98 and boasts more than 8 million monthly visitors. Other popular sites like Technorati (1.4M monthly visitors), and Del.icio.us (1.3M montly visitors) illustrate just how big social bookmarking has become. Taken collectively, these sites are continuing to garner more supporters and changing the way consumers share information they deem valuable.

From a marketing perspective, this creates an opportunity for improving the effectiveness of our marketing practices. Word of mouth has always been an effective means of marketing but has been difficult to initiate and manage. Today, with the help of social bookmarks there is now an easier way to encourage and promote the sharing of your information.

Recently, I added a footer on my blog to encourage users to “share” information they deem valuable. This has created an opportunity for users to interact with content and start the viral marketing effect all online marketers seek. When considering the merits of social bookmarking, there are a few guidelines to consider.

Your content needs to provide value or be unique. Social bookmarking doesn’t happen on its own. You need to provide content that’s worth sharing. Whether that content is helpful to someone seeking guidance, unique, funny, or just plain novel, it needs to provide value in order to be shared.

Make bookmarking easy. Have you placed the appropriate social bookmark icons on your webpage in a place that’s closely aligned with the content you wish to share? Are the bookmarks easy to identify? Make sure your customers and prospects don’t need to work all that hard in order to share your information.

Encourage communication. Don’t just paste some social bookmarking icons on your website, ask for support. Common phrases like, “Share this” or “Bookmark us” are a great way to get the wheels of social media moving.
If you’re not leveraging social bookmarking tools then you’re word-of-mouth campaigns aren’t being optimized. Reach more people, more quickly, by leveraging your website’s visitors, prospect, and customers. Ask them to share your information and create valuable content that encourages viral marketing. Utilizing social bookmarking as a preferred marketing medium can help improve awareness of your products and develop a preference for your brand.

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Affiliate marketing is one of the most popular ways for website owners to earn some extra cash. Millions of products are sold each and everyday online, and with each transaction, many individuals earn a commission.

So how can you get a piece of this ever-increasing affiliate product pie?

Simply stick to the tried-and-tested methods that have worked for many years and still continue to work well in the affiliate marketing world of today – you’ll be sure to win! With the top three affiliate marketing strategies given here, you will be in a very good position to increase your sales and be successful in the amazingly profitable sphere of today’s affiliate marketing programs online.

1. Having unique web pages to promote each separate product you are marketing. Do not just throw them all in ‘en masse’ to save a little money on web hosting.It is desirable to have a site focusing on each and every product and nothing more.

Actually, having said that, there are quite a few web hosting companies that will allow you to host Unlimited Domains on your account – so hosting charges should not be a problem if you go down that road.Always include product reviews on the website so visitors will have an initial appreciation on what the products can do for those who purchase them.

Try to include testimonials from users who have already tried the product. Be sure, however, that these customers are willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles displaying the uses of the product and include them on the website as additional pages. Try to make the pages attractive and compelling. Also, don’t forget to include a few requests for them to act on the information.

Each headline should attract the readers and encourage them to try and discover more, possibly even to contact you. Draw attention to your product’s special points. This will help your readers to learn what your page is about and will possibly make them want to find out more.

2. Offer free reports to your readers. If possible, locate them at the very top of your page so they simply cannot be missed.Try to create personal-type auto responder messages that will be mailed to those who input their personal information into your sign-up box.

According to research, a sale is closed usually on the seventh contact with a prospective client.Only one of two things can possibly happen with the web page alone: a) a closed sale or b) the prospect leaving the web page never to return again.By placing useful information into their in-boxes at certain specified periods, you will later remind them of the product they were interested in and may find out that the sale is soon closed.

Do make sure that the content of your messages is directed toward specific reasons for buying the product. Never ever make it sound like a sales pitch.Focus on important points showing how your product can make life easier and more enjoyable. Include compelling subject lines in the email.

As much as possible, avoid having the word “free” in there because some of the earlier spam filters dump those kind of contents straight into the junk so no-one even gets the chance to read them beforehand.Convince those who signed up for your free reports that they will be missing out on something big if they do not take advantage of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are promoting, they will be among those who move on and never come again.

Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and what you have put up might just grab their interest. Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always try to remember that only 1 out of 100 people are likely to buy your product or subscribe to your services. If you can generate as many as 1,000 targeted hits for your website in a day, this means that you can make 10 sales, based on the average statistics.

The methods defined above are not really difficult at all to do, if you think about it. It just involves a small amount of time and a definite plan of action on your part.Try to use these tips for several affiliate marketing programs. You can end up doing something that not every affiliate marketer can do and that is, maintaining a really good source of income and being successful in this business. Besides, when you become successful, think of those regular massive pay-checks you will be receiving!

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If In present era the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the web site. Without quality content on the site concept on search engine optimization is a myth. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you few effective ways which will definitely help in persuading the users.

1. Identify a topic – This is of course key when it comes to developing a successful series . Pick a manageable topic that will serve as your website niche. A search engine friendly website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one-and I do mean one-main area that will serve as your niche.

2. Do Keyword Research- Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools:

* Google Keyword Research Tool – Free
* Wordtracker – Free Trial (I find that it’s a bit overkill for typical SEO jobs)
* Yahoo! Keyword Tool – Gives precise numerical activity of searches.

The goal of your keyword research is to obtain a list of keyword phrases relevant to your website’s theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be.

TIP: Google’s Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.

3. Determine Main Keyword Phrase (Main KP)- First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get higher ranking than the ones with no searches.

Second, rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well.

Choose the keyword phrase to be the Main KP of your site that does all of the following:

* Has the most searches with the least competition
* Accurately describe your web site’s chosen theme
* Describes your product or service in a very common way
* Includes your main geo-target (city, state, country)

4. Determine your secondary Keyword Phrases (secondary KPs) – The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website’s content. In fact, these secondary keyword phrases will later become the Main KPs of the interior pages of your Web site.

5. Pick a Title – Start writing the content of your web sites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. Starting with only 3-5 pages when you first launch the website. You can always add more pages later.

6. Start writing interior pages – Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it’s facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google’s penalty triggers.

If you find yourself writing sentences just to incorporate keywords-don’t. Stop yourself and get back to the topic. If you are really writing on topic, keywords should flow naturally.

WEB CONTENT WRITING TIPS

* Write scannable text! People scan the web; they don’t read it so write text that can be scanned:

i. Use bullets like they are on sale two for one
ii. Bold keywords
iii. Use a combination of compelling and keyword rich headings
iv. Use headings liberally (practically for each paragraph)
v. Write short, choppy sentences (long ones are for print)
vi. Use the shortest word possible to get your point across
vii. Write at the 9th grade level (even Rhodes Scholars prefer this when scanning)

* Remember your goal is to provide information – The search engines today have become answer engines. People come on line wanting an answer to their question. Providing the answer to these information hungry visitors will help you put them at ease, gain credibility and build rapport. Credibility and rapport online can lead to the same in person when that visitor becomes a lead.

* Incorporate KPs and Keywords – Add keywords liberally, but don’t make it sound unnatural. It’s wise to add them to the beginning of sentences, paragraphs and headings. The very end of the page is also important. Staying on topic is one sure way to get more than enough keywords on the page. Be sure not to over do it. You need a keyword density of 6% per phrase to get real recognition from search engine crawlers. More than that can get you penalized.

* Don’t try to sell too soon or too hard! – Save your sales copy for the end. “Give to get.” Provide the information they crave and at the end, offer your services. Do this as opposed to selling from line one which puts people off and puts them on guard. Be the one to give people the answers they are looking for and they’ll respect you for it and be more open to your soft sell approaches at the end of the page or in the right and left columns.

* Keep your opinions to yourself – Using words like “fantastic” or “incredible” too often sounds fishy. Take a look at the successful Wiki’s and notice that there is very little opinion going on. Of course, your opinion is valuable, but it’s more important to give the facts.

* Edit to the bone- Please do not put copy that’s destined for print on the web. Yuck! Copy written for print is just totally different than that on the web. The web is more succinct, choppier and less visceral, so get out your pencil and click “delete” to many of those extra words you don’t need.

* Be original- You can’t get away with copying the content of someone else. Google will catch you, and if they even remotely THINK your content is duplicated, your page may never see the light of day. Try to take an angle that no one else is taking. Be thorough and go the extra mile to bring content to the table from sources other than the web (like the newspaper, the tv news or Barnes and Noble).

* Do a spelling and grammar check – This goes without saying, since it’s easy to get in a hurry when writing on the web.

7. Write an Introduction to the Series – In it basically 2 main things are done- Firstly it is outlined where one will be headed over the coming days. This might even include announcing your actual topics (if you’re that organized) but could be more general also. Secondly (and more importantly) the focus of the introductory post is to help highlight the ‘need’ that the series will help to address.

8. Interlink your Posts – There are a number of ways of interlinking your series. Here are a few of them:

* Central Page – In this case you have one page/post on your blog that you link to from each post in your series that lists links to each post in the series. For an examples of this check out my blogging for beginners series central page and the 31 days to building a better blog central page. Another variation of this is to make your introductory post the central page and as you write other posts add them to it.

* Links at the beginning and/or end of posts – In this strategy each post in your series will link to other posts in the series. There are two ways of doing this. You can either just link to the post before and after the post in the series or you can link to all the posts in the series from each post (for example my adsense for blogging series and my blogging for change series for two variations on this).

9. Finish your series well – While it might sound obvious to ‘finish your series’.It’s important to do this well. Readers like closure (as do bloggers themselves) and it’s often good to finish a series with a short summary of what’s been written and/or some reflections on the process of writing the series itself. Especially helpful in a concluding post (or just a concluding paragraph in the last post) is the invitation for readers to add their own thoughts and points. On most occasions in my experience a series could have other posts added to it and so it’s a good thing to acknowledge this and invite others to continue it in comments (or on their own blog). In this way you not only get reader interaction but also develop a more well rounded coverage of the topic as your readers add their own expertise and experience.

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There are many ways the Internet can make money for you and I am not talking about sites where you have to pay for some magic information that is to make you rich overnight. I am talking about legit sites that you do not have to pay a dime to make money. There are several companies looking for customer’s opinions on a variety of things, from ease of their site, to product reviews, to advertising style and many more. You give the company what they are looking for, honest opinions through online surveys. Some sites pay faster then others, some you will reap the benefits over time. None of them will make you a millionaire or rich beyond your wildest dreams though.

Some of these survey sites take a long time to do and payback little, but if you are sitting at home with nothing better to do, filling out some surveys won’t cost you anything and will bring you some cash in the home. Some online surveys pay out better then others and you have to be willing to do the research and take the time to really make any money worth speaking about. However, if you are home do to an injury that is keeping you from being able to work, this might suit well to add a little extra cash to your wallet and keep you entertained at the same time.

Word to the wise with online surveys is read the fine print. The flashing “You won” with asterisk by it should be the first sign that tells you that you have to do more then just fill out a survey. Generally these types require a purchase before even getting the so-called prize little lone the money for filling out the survey. Your normal email account you use with family and friends is not a good one to use when doing online surveys. Make an account just for the sole purpose of doing online surveys. This will eliminate a bunch of unnecessary junk mail in your inbox of your normal email account. The more sites you sign up for to do online surveys, the more requests you will get. You can weed out the ones that take over 20 minutes to do and have catches to them as you go book marking the ones that you have better success. Soon you will have a survey base that you can actually see profit. Some notable survey sites are Greenfield and Pine Cone Research. Research sites are a great place to get started.

Some survey sites give gifts rather then money or samples to their product. You can decide if these are a benefit to you or not. Some companies have been known to give nice gift certificates for meal or night lodging at their establishment. You can always consider selling the gift and bringing in more money in that fashion.

Sweepstakes are not online surveys but give you chances to win prizes, which in turn can make you money if you choose to sell the prize. Search the net for free sweep stake sites. Use your alternate account used for online surveys and try it. You have nothing to lose and could possibly win some nice prizes or even some useful freebies that will help you save money. Making money online can be done if you have the determination and time to weed through the swindles from the legit sites.

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Is it really possible to make easy money online? Of course, there are ways for making easy money online. I’ll explain exactly how you can cash in on three relatively easy money making ideas. In each one of the three money making ideas I’m about to reveal to you, there is a learning curve involved. You need to spend time and effort learning about certain skills and acquire necessary knowledge before you can use these techniques. If you’re prepared to spend time and learn exactly what you need to know, you’ll probably find yourself making money online in very short time.

These are just three relatively fast and easy money making ideas. There are also a lot of other ways. Just do a web search on one of the top search engines using a phrase like “easy money online”, “making easy money” or “easy money making” and you are bound to find a lot more ideas how to make money online. Okay, so lets get to the point, what are these three money making ideas?

1. Affiliate Marketing

The first idea that we will talk about to make easy money online is through affiliate marketing. This involves referring customers to someone else’s products or services in return for a commission. You can join networks of merchants all willing to pay you commission for referring customers to them (affiliate networks) and use advertising and other techniques to promote merchants’ products or services to your customers. To get customers, one of the quickest and easiest ways is to advertise on search engines (Pay Per Click). With Pay Per Click advertisement you direct people who click on your ad to either your website or directly to the merchant’s website.

2. Buying and Parking Domain Names

Buying and parking domain names is one of the very best money making ideas on the internet. The way this works is you buy a domain name, typically an expired domain name that still receives traffic and point that domain name to a webpage provided by a “domain parking company”. Their webpage will feature text ads and other forms of paid advertisement so that every time someone clicks on them, you receive a share of the per- click revenue. The parking company gets their share as well. All you need to is to learn how to choose the right domain names and how to optimize parked web pages. This is definitely a great way for making money online.

3. Freelancing

You can make money relatively quickly by offering freelance services. Whether you’re good at software programming, writing, data entry or web design, there are generally always companies looking for people to help them. In this case you don’t need a website at all. You just need to find someone looking for help and convince them that you’re the right person for the job. While the major freelance websites have traditionally been geared towards web design, graphic design, computer programming, and writing, more and more jobs requiring other skills are being posted daily.

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There are so many offers for “make money online” systems that claim to make you successful by only working one hour a week. You saw the commercials “We guarantee you’ll be making thousands in a week from home just by sitting on your butt!” I know exactly what you are thinking right now, but to be serious though, it is actually very possible to earn extra cash online from scratch. You just need to know the right approach to get the job done. How should you earn extra money from scratch online? I’ve broken down the process into 3 easy to follow steps for you.

1. Prepare For Success

Half of the battle of making money online is having the right mindset and being realistic. Let’s face it, you probably aren’t going to become a millionaire within your first year online. You need to realize that to be successful at making money on the internet you have to be willing to work hard. You are probably going to get frustrated, you have to work through the problems and have a commitment not to quit too soon. So, if you are willing to make some sacrifices then you will be successful online. Only you can decide whether or not you will make money. You need to tell yourself that you will achieve your goal no matter how hard it may be.

2. Follow Your Passion

Having an interest in the things that we do is one of the key factors to becoming successful online and to earn money. A passion for something will keep you interested and when times are tough and it will keep you going as well. Having a passion for something is very important if you plan on doing high quality work. It is possible to earn money on the internet without having an interest in something but it will also be a lot harder. It really pays to find something to do online that you can honestly say you’re passionate about and the money will come naturally.

3. You Are Not The Only One

Do you have a particular interest? There are other people that like the same things as you do. If we didn’t share common interests then a lot of people would be out of their jobs. Sharing a common interest with others is exactly how you will be earning your money online. You will need to do research about what others with your similar interests are looking to buy and what information are they eager to find. As someone who is already experienced with your interest, you will have a massive advantage over your competition. The way which you will use this advantage is by giving the consumers in your targeted market exactly what they want and you will be earning some serious cash as a result. It’s really easy to make money online as long as you put in the necessary effort.

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I Want to Make Money Online,How Do I Get Started?

Finally, being able to make money online requires dedication, it takes some people years to perfect, others a lot less. The most important thing to remember is to get started, ever day that goes past is a potentially lost sale! This article only includes the basic building blocks and if you want to get started quickly and effectively then don’t waste time and start working with a professional who has the knowledge that you don’t. If you don’t have the budget to work with a professional then keep taking action, learning and tweaking your methods until your internet business works. If you get stuck then contact us for assistance, if not, then good luck and much success!

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With the advent of university top-up fees, student life doesn’t come cheap for today’s overworked undergraduates. But the power of the internet offers up a number of ingenious ways to generate some extra beer money from the comfort of your own home. Here are ten of the best.

Most truly spectacular success stories of making money online don’t involve any of the aforementioned routes at all. Instead, they showcase brazen opportunism that flies in the face of all logic and reason. Take Alex Tew’s MillionDollarHomepage from 2005 for instance – a website set up with the sole intention of selling pixels at one US dollar apiece to advertisers in order to fund its proprietor’s university degree. On paper it was a ludicrous concept – of course it was – but a 21 year-old Tew soon found himself a certified millionaire. So too did the founders of Doggles, an internet business devoted to selling goggles… for dogs. The point is that, just as in the “real” world, originality paired with good business acumen may potentially reap far greater rewards than any supposedly tried-and-true method of generating cash that you might care to mention. So be creative.

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In recent years the Internet has become a haven for millions of the unemployed, and those people who have given up their day jobs to work online.

Once you have built your website, submit it to as many search engines and directories as you can. then continue to add pages and articles at least once a week. By doing this the search engines will spider your pages more often and you will see it gaining more traffic.

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