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When opening your own business, your biggest concern should be the appeal to your consumers. No business can function properly without accurate knowledge of their target audience; this is something that should be observed and analyzed before the business even opens. It’s called a market analysis, and should have its own section in your business [...]

Identifying the best SEO reseller program does not need to be a struggle. It does involve a bit of self awareness for your company, but once you recognize your needs, you can determine the most appropriate SEO reseller program for you. Does your compan…

If you follow the news, then you know about the crap that JC Penney is currently going through. I find this entire episode a little comical. Why? Because Google didn’t really care what this high-paying pay per click customer was up to until the New Yor…

Many small businesspeople are initially a bit dismayed by the high prices that many SEO professionals can charge for their services. However, there are many affordable SEO resellers out there who can do a perfectly wonderful job at boosting your searc…

When it comes to boosting the ranking of your website in search engines, many small business owners feel a bit out of their element. Keeping after the online marketing of your business can feel like a full time job in and of itself sometimes, so an SE…

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart [...]

1) Be Realistic Everybody knows the “ideal” keyword that they would like to rank for, but the chances of ranking well for this keyword may be slim / almost impossible in competitive industries. Be realistic with yourself in terms of the amount of time, money and effort required to rank well for these search terms. [...]

If you are not paying the right amount of attention to making sure your search engine optimization needs are met, you are going to get left in the dust by your competitors who are doing a better job of staying up to speed in the world of web site promo…

Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 5 secrets to staying on top of it all in …