Don’t write articles only for SEO purposes

I don’t mean to say you write articles only for SEO purposes: write articles to share knowledge. SEO is a just a beneficial by-product. Every website needs inbound links because search engines use the number of “valid” inbound links to evaluate your website and rank it accordingly. It is not the only factor but it is an important factor.

When people directly link to your website you cannot control what anchor text the other webmasters use. You can request them to change it but it is not practical to track every incoming link and then ask the webmaster to use the right anchor text. The best way is, submit articles that already have the right anchor text in the links.

Meaningless articles filled with loads of keywords are a strict no-no if you want your  article marketing campaign to be effective.

Often you will find publishers of article  directory sites rejecting them outright.  While SEO is an important goal for any  business owner to direct traffic to the site, it shouldn’t be the only goal of article marketing. The main focus should be on
imparting useful knowledge, ideas and practical tips that readers can use.

Only then will the publisher feel the article is of worth. SEO follows as an added benefit.

You can use strategic keywords in places where you deem it necessary. Randomly populating the article with keywords will just jeopardize your campaign.

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