Nov 15 2009
How to practices and the abandoned SEO techniques
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In the SEO world one thing is certain: the “best practices” come and go. Due to excessive spamming or because of the appearance of new technologies and methods, these practices are abandoned.
Most of the techniques in SEO are based on the following principals:
1. Spiders are stupid: Help them parse your site. Use the tools you have efficiently.
2. Spiders are clever: Create quality content and they will find you and rank you well. Do not use black hat techniques because you risk getting banned.
3. Focus on the user experience: Design the websites mainly (but not only) for users and give them what they need. This is how you will get links and receive more traffic.
2. Spiders are clever: Create quality content and they will find you and rank you well. Do not use black hat techniques because you risk getting banned.
3. Focus on the user experience: Design the websites mainly (but not only) for users and give them what they need. This is how you will get links and receive more traffic.
In this article we will not elaborate on the details of the principals mentioned above. Instead we will reveal 3 practices that used to be very popular in the past, but now are abandoned or they do not influence the search rankings as much as they used to.
PageRank Sculpting by using rel=nofollow
This PageRank Sculpting technique was heavily used by many SEOs, as it helped them manipulate the PR flow of their sites. Google never recommended this technique. They characterized it as “not very efficient” and they stated that it has second order effects.
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