How to sell Books Online by building a website
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I bought some software to design my site. I used the free web pages offered by my internet provider. I assigned prices to my books and waited for the world to beat a path to my door.
Then I kept waiting. And waiting.
You see, that’s not how the internet works. Google doesn’t send searchers to sites at random; it sends them for a reason. They don’t place some sites atop the rankings and some sites at the bottom at random either.
They do it for a reason…and the sites that aren’t at the top don’t get found. I started to realize: if you don’t have a strategy for landing atop those rankings, forget it. You’re better off buying lottery tickets.
Fortunately, I don’t give up easily. (Or maybe it would be more accurate to say that, after 15 years as a write at home screenwriter, I wasn’t ready to go get a regular job!)
I decided that maybe the problem was that I didn’t have my own domain name. (Wrong! It was part of the problem, but a small part.)
So I bought a domain name and started looking for a web host, the company that would host all my silly web pages on its server for searchers to (not) find.
Looking for web hosts was one of the luckiest things I ever did. Because that’s when I stumbled upon SiteBuildIt. You see, SiteBuildIt just happens to be a web host, but hosting is only the tiniest fraction of the service they provide.
The heart of what SBI does is
- show you how to build a very popular website, and
- give you the tools (low-tech and no-tech!) with which to do it.
And here’s the kicker: they do it for about the price you’d pay another company just for the web hosting.
Too good to be true? It sounded like it…until I started doing the research. My research consisted of checking a ton of successful sites that were using SiteBuildIt.
Ready for a mind-blowing statistic?…Alexa is a service that estimates traffic for the more than 100 million sites and blogs on the web. In a recent survey…
62% of SiteBuildIt sites were in the top 3%. 35% of SBI sites were in the top 1%.
So how do SiteBuilders do it?
It’s no trick! They just do the work, the write at home work. But they succeed because they have a company with a proven formula showing them how to do the work.
Do it in a way in which it’s rewarded.
I don’t know about you, but I HATE wasted work. As a screenwriter, I hated nothing more than the endless rewriting. With SiteBuildIt, all the work I do is productive.
Everything I write…makes it onto the site!
Starting with SiteBuildIt
Let me tell you: I had to change my whole mistaken mindset. I had started off trying to sell my books, completely ignoring how the internet works. Selling (”monetizing”) is Step 4!
Let me see if I can sum up the SiteBuildIt process in a different way…
- Research your site concept. Figure out the search queries people use to find the information you’re hoping to offer.
- Write. (At home. Your boss probably wouldn’t appreciate you building your own business from the office.) Create a page that “answers” each search query.
- Build traffic. In addition to continuing to write pages, increase your site’s visibility. (Example: persuade other sites to link to your site. SiteBuildIt actually automates this process.)
- Target market your pages. Pepper your site with products and advertising particularized for each page’s content.
When you do all that…
…the search engines start to rank your site highly.
When your site ranks highly, people find it. And once they find it…
You have the opportunity to make money. And friends!
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1 Comments on this post
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Richard Harris said:
SBI is really cool, I’ve been using it along side XSitePro.
I have a really slow internet connection so I build my larger, more content rich sites with XSitePro, which is an offline editor.
Making websites is an absolute dream for me now!
March 27th, 2009 at 5:30 pm

