JC Penney gets busted for bad seo

If you follow the news, then you know about the crap that JC Penney is currently going through. I find this entire episode a little comical. Why? Because Google didn’t really care what this high-paying pay per click customer was up to until the New York Times stuck their nose into the mix.

And now JC Penney will get a huge slap and everybody will buzz about black hat SEO for a while. But will things really change? I doubt it. Google is king and nobody is pushing them off the high-horse any time soon.

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