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1. Don’t Get Promotional in Your Title or Article Body – Putting your name, product’s name, or website name/URL in either of these fields makes the article promotional.

1. Your article title should never be a sales pitch for your  website, your product, your company or even you. Your   expertise in the delivery of information on your topic   will “sell” you to the reader.

1. Consider expanding your article title by forty percent  (40%). Evidence suggests that longer article titles  produce more views per article vs. short article titles.

2.

OR should I narrow my topic further?

1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with
delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate
articles.

E.g. “Why?,” “How?,” “Who?,” “Where?,” “When?,” etc.

1. After reading your article title, a question should   appear in the reader’s mind.

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.