Your readers should want more! They should comment on your article and offer you suggestions for more articles. If you’re getting this already, you know the meaning of substantive … Keep up the good work!

If you’re not having this dynamic conversation with your readers, then here are some tips that will help you achieve this:

• It’s Not OK to be Short and Sweet – Saying something is a cool idea without adding the WHY does nothing for the reader. This is not quality – this is easy writing. Your readers will see right through it. Good writing takes hard work and research.
• Relate Yourself to Your Work – Readers want to know how this has affected you and why it works. Add YOU to the topic by offering tips and further exploring why the tip works. People want MEAT. They want to know they can trust you. You’re the expert, so show them you are. Give them the MEAT.
• Make Connections with Your Audience – Do your research and ask them what they want. Then deliver this value in articles. This is worthwhile stuff. Readers want to know what they will find valuable TODAY. They don’t want to know what happened in the news last year. Think EVERGREEN!
• Think 400-600 Words as Your Quality Base – Don’t fill your article body with FLUFF just to reach this word count, but rather allow yourself enough room to explore the topic.
• You Won’t Know Until You Try – Perfection should always be your goal, but remember to submit and learn along the way. Trust me, you’ll get better with time.

Remember, writing high-quality, original content is not an overnight process – it’s hard work. Keep going, and you’ll get there in time.

How To Write Niche Articles published at Start a Business Building Websites

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3 Tips for Getting Your Articles Approved on the First Submission published at Start a Business Building Websites

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2. The Article Body is where you GIVE; The Resource Box   is where you TAKE. Thou shall never TAKE in the   Article Title.

3. Your objective is to create a relationship of trust and   credibility with your readership. You will not get the   opportunity to sell to your reader until they know, like   and trust you.

4. In your article title, you are trying to sell your reader   on the benefits they will receive if they continue   reading your article. Put your creative sales focus on   selling your reader the benefits of the information in
your article, not your business.

Does my article title attempt to sell something other than information? published at Start a Business Building Websites

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2. Longer article titles can also increase your reprint rate  and value. The narrower the focus, the more  specialized the reprint website and the more qualified  the visitor/reader. This results in a greater referral rate  of traffic to your website.

Tip: For EzineArticles.com, your article title can be up to 100 characters long. Make your article title just a little
longer than what might feel comfortable and you will often see a higher return from your article in terms of how much traffic it can attract for you.

3. A good article title length is greater than 70 characters   but less than 100 characters.

4. Get to the point. Do not use exclamatory wording like  “You Don’t Want to Miss This”  or “This is a Must Read”
in your article title to induce urgency.  It usually just  induces annoyance. If your article is good, you don’t
need it in your title. Focus on the article topic.

5. Rambling on and on in your article title shows a lack  of respect for your readers time. Most people make the
mistake of spending 99% of their time on the article  body and 1% on the article title. Instead, put 20% of
your time on the article title and 80% on the article  body.

6. Don’t use slang. It will often backfire, especially if your  English-speaking reader did not grow up in your same
country or with your same life references. Be direct  and be sensitive to cultural misunderstandings when
choosing your article title.

7. Brevity is golden. Start with a long article title with  multiple hooks into your key topic and then continue
to ask yourself how you could tighten up the article  title without sacrificing your intended article title
promise.

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Does my article title use clear and concise wording? published at Start a Business Building Websites

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1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with
delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate
articles.

2. Acid Test your article title: Will your readers feel  satisfied and have their expectations met by your
article body content after reading your article title?

3. In terms of content supply and market demand for  information, it is true that there is a huge demand for
information on broad topics, but that comes with a  huge supply of content to meet the huge demand.
I.e. Your article can get lost in the shuffle.

4. You may find a market advantage by answering the  long-tail demand of a niche topic by looking at the
more specific, narrowly defined questions your market  is asking for you to answer.

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Can I deliver on my article title? published at Start a Business Building Websites

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1. After reading your article title, a question should   appear in the reader’s mind.  Your article body is   where you deliver the answer to that question.

2. This is a powerful concept because you have just  engaged the mind of your reader, moving them from a  passive to an active state. In the active state, your
reader is more likely to find value in your content and  thus visit your website.

3. Never underestimate the power of “How To” article  titles. There is clearly a huge demand for articles that  answer common problems in an easy-to-read “How To”  format.

4. Don’t be afraid to offer your readers more questions  they should ask themselves when evaluating the topic  of your article. Questions become highly relevant  answers to your readers because your questions act  like a personal coaching session.

5. Avoid the shocking question that forces you to stretch  the truth to answer the question in your article body.  Instead, be creative and interesting with your article  title question.

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Does my article title entice the reader to ask a question? published at Start a Business Building Websites

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Ask yourself: “What does my article title promise to give to my reader?”

1. Your article title should promise to deliver your expert  information on a specific topic. It should build interest  or motivation.

2. Within 2-5 seconds of anyone reading your article,   they should be able to clearly see the answer to the   promise you made in your article title.

3. Do not bait or trick your reader into being forced to   visit your website to see the answer to the promise   you made in your article title. This is a credibility   and trust violation.

4. If you have a very short article title, be certain that   your article body includes the most socially acceptable   or expected solution or information that any   reasonable person would expect from a short title.
Better yet, don’t use very short article titles. Instead,   make them longer and more descriptive.

Ask yourself: “Does my article body deliver on the promise made in my article title?”

When you can answer that question with an absolute “YES!”, you know you have the makings of an excellent article.

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Article Title Training published at Start a Business Building Websites

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1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don’t mind giving you name credit and a link for sharing
your article with them, but they don’t want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.

3. Is the article within 250-700 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It’s proven that shorter articles achieve a much higher distribution rate than longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.

5. Is the article’s author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you’ll find your articles getting picked up by your ezine publishing peers.

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Introduction to Article Writing and Marketing published at Start a Business Building Websites

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