Start a Business Building Websites
Work for no one else but yourself

Example 1: “Car Audio” * This article title is too short to get any hooks and the reader has to guess what your angle to the topic will be about. Example 2: “Car Audio and Electronics” * This is better, yet it does not explain why someone should read the article. Example 3: “Car Audio [...]

1. Your article title should never be a sales pitch for your  website, your product, your company or even you. Your   expertise in the delivery of information on your topic   will “sell” you to the reader. Save the sales pitch for your Resource Box. 2. The Article Body is where you GIVE; The [...]

1. Consider expanding your article title by forty percent  (40%). Evidence suggests that longer article titles  produce more views per article vs. short article titles. 2. Longer article titles can also increase your reprint rate  and value. The narrower the focus, the more  specialized the reprint website and the more qualified  the visitor/reader. This results [...]

OR should I narrow my topic further? 1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate articles. 2. Acid Test your article title: Will your readers feel  satisfied and have [...]

E.g. “Why?,” “How?,” “Who?,” “Where?,” “When?,” etc. 1. After reading your article title, a question should   appear in the reader’s mind.  Your article body is   where you deliver the answer to that question. 2. This is a powerful concept because you have just  engaged the mind of your reader, moving them from a  [...]

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership. Ask yourself: “What does my article title promise to give to my reader?” 1. Your article title should promise to deliver your [...]