• Send consistent messaging about your blog entries through social networks and sites (i.e. Facebook, Twitter, Digg, StumblUpon, etc). This includes the formatting of your messages (i.e. dashes, commas, capitalization, hash tags, etc.), the voice of your messages (first, second, or third-person), and the style of your messages (humorous, serious, political, etc.).
• Use key terms. Include words like “Finance, HR, or IT” when sharing your blog entries with others. This will increase the SEO value of your blog. The stronger your SEO, the larger your blog audience will become.
• Include the link to your blog. As simple as it may seem, sometimes people forget or delete the link to their blog, only including the blog title. Make sure to include your blog’s link so that users can go directly to your blog!
• Remember your audience. What value does your message convey to readers? Are you providing them an angle to frame the context of your blog? Why should they read your entry? Adding short introductions to your blog entry and URL link can make a world of difference and will reinforce the importance of your message with others.
• Take advantage of all social networks and sites. If you normally use only Facebook or Twitter to share your blog entries with others, branch out! The more sites you share your blog on, the more extensive your reach will be, resulting in a larger audience.

Your readers should want more! They should comment on your article and offer you suggestions for more articles. If you’re getting this already, you know the meaning of substantive … Keep up the good work!

If you’re not having this dynamic conversation with your readers, then here are some tips that will help you achieve this:

• It’s Not OK to be Short and Sweet – Saying something is a cool idea without adding the WHY does nothing for the reader. This is not quality – this is easy writing. Your readers will see right through it. Good writing takes hard work and research.
• Relate Yourself to Your Work – Readers want to know how this has affected you and why it works. Add YOU to the topic by offering tips and further exploring why the tip works. People want MEAT. They want to know they can trust you. You’re the expert, so show them you are. Give them the MEAT.
• Make Connections with Your Audience – Do your research and ask them what they want. Then deliver this value in articles. This is worthwhile stuff. Readers want to know what they will find valuable TODAY. They don’t want to know what happened in the news last year. Think EVERGREEN!
• Think 400-600 Words as Your Quality Base – Don’t fill your article body with FLUFF just to reach this word count, but rather allow yourself enough room to explore the topic.
• You Won’t Know Until You Try – Perfection should always be your goal, but remember to submit and learn along the way. Trust me, you’ll get better with time.

Remember, writing high-quality, original content is not an overnight process – it’s hard work. Keep going, and you’ll get there in time.

Every time you “tweet” (send a message of a 140 characters) on twitter you will get an
average response (a user clicking on a link in your tweet) of about 2% or 2 clicks per
100. These numbers may be slightly different for you.

Sign Up With Twitter

Sign up with Twitter @ http://twitter.com/

-Use a user name that includes your niche keyword preferably.

-click settings and give yourself a name. I used mydomain.com

-More Info URL: URL to your website, blog or other site.

-One Line Bio: be descriptive and interesting (you only have 140 characters)

-Location: this should be obvious

-Click on the pictures tab and upload a picture of your pretty self preferably.

-Click the design tab and play around with it a little bit. Upload a background image if
you like. Make it look a little different than standard look.

-Click the notices tab. Uncheck it all if you do not want emails send to your email
account. I unchecked it all since I don’t need more emails. I have enough of those
already.

Are you happy with the look of it?
If not you can come back later and change it.

-Click the Home tab at the top of the page.
On the right hand side do a little search for your niche and follow a few users. A few
will do for now.

1. I tweet with links to my pages. I tweet (auto tweet with tweetlater.com) about every 2 hours 1 tweet, 24/7.
You have to find what works best for your audience.

2. Every so often I upload an image to Twitpic.com and people click on my Home Page link on twitpic.
Twitpic uploads a link to the image and your text as a tweet to twitter.

3. Every time I update my site my SBI blog is being updated and the RSS feed is “tweeting” for me.

I also have a “ask a question” content 2.0 page and ask people to ask me questions.
Once in a while someone asks a question and when I answer my blog is updated and the RSS feed automatically tweets it for me.
(This may take minutes or a few hours but it will appear).

I also ask for reviews and once in a while I receive a submission. That can only grow the more followers I have.

If your auto follow from twollo.com (and also the auto follow from tweetlater should be checked so that you auto follow everyone who follows you)
doesn’t provide enough members to follow, use more keywords. At this point in time I have an average of maybe 75-100 new followers daily.

Twitter is driving a nice steady growing stream of traffic to my site daily. It’s a little slower on weekends but still good.
My bounce rate of the traffic from Twitter is close to zero and most people stay for several minutes on my site.

I started with this Twitter automation 3 weeks ago and I am very happy with the results and
I am also happy with the nice increase in Adsense revenue.

It can only get better. The exposure is great.

Another “nice” gesture is to “retweet” which mean that if you think that someone’s tweet is so profound or amusing or otherwise remarkable,
you would retweet it to share it with others.

Reply to someones tweet and type RT in front of the tweet. The origional tweet will be “retweeted”.

Others will do the same for you and you have greater exposure to a larger audience,
especially if someone retweets your tweet who has thousands of followers.

In the current economic climate, the days of burning through end-of-quarter budgets from lofty advertisers are unrealistic. Advertisers are increasingly looking to achieve their CPA performance goals while spending less on pure branding campaigns.

Publishers need to adjust.

To maximize your potential and deliver high CPMs, you need to be aware of your click-through rates and improve the performance conversion rates of your users. Matching campaigns with your user demographics will help this. One simple example: gaming campaigns work well on gaming traffic. Ideally, advertising should be an appealing part of your overall site content.

Too many ads seen in one day by your audience also hurts eCPMs. Frequency cap your traffic to generate higher CPMs. The first view is always the best quality, so displaying the ads with a “freq cap” of 1/24 can be a standard request from advertisers. Keep in mind that certain ad sizes and placements always perform the best: 300×250 medium rectangles and 728×90 leader boards are often the best performing sizes. Picking obscure sizes can result in not having the creatives to run in the placement, as there is a lack of advertisers and, thus low CPMs.

Placement is critical to performance too. Having a placement above the fold will generate better results than one at the bottom of the page which users may never see. Ever wondered why other sites have a 728×90 leader board at the top of the page on a site? Generally, it makes more money.

Most methods to increase eCPMs and revenue are common sense, advertising needs to be seen as a partner to your site that needs to fit in and work together with your audience. The moment you ‘tack’ it on it will degrade your performance.

via Kitara Media

Article Sets Defined: A “set of articles” is anytime you produce 2 or more articles at a time.

Types of Article Sets:

1. Article sets by topic or sub-topic.

Example: If you were writing about racquetball   as your topic, you could make a plan to write   2 articles on racquetball nutrition, 4 articles   that goes into detail about each of the   different color of racquet balls on the market
and what they mean, and a 10-pack of articles on   forehand or backhand drills.

2. Article sets by style of writing.

Example: One style might be all bullet points,   another lists of things, another is a Q&A   approach, another might be conversational   or discussion of issues.

Note: Each type of writing is best when done in   sets of the same style.

3. Accidental article sets.

Example: Your target is to produce (2) articles   that are 400 words each. While getting started,   you get on a roll and accidentally produce a   fantastic 800 word article. Break the article in   half, give the other half a new title and you
have an instant article set…even if it was   created by accident.

4. Article sets based on customer or prospect frequently asked questions.

Example: Customers or prospects are always   asking questions. Tune into them, group them by   topic, and then hammer out some article sets   that answer each question. Using the racquetball   topic, you might have 7 questions from your   audience on how to prepare for a tournament.   Each of them makes excellent article topics.

Free Website Content

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don’t mind giving you name credit and a link for sharing
your article with them, but they don’t want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.

3. Is the article within 250-700 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It’s proven that shorter articles achieve a much higher distribution rate than longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.

5. Is the article’s author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you’ll find your articles getting picked up by your ezine publishing peers.

Free Website Content

Before you start building your site, ask yourself “WHY?”. Why did you decide to build your own web site. How are you going to earn money? Creating simple homepage will not get you any money at all nor you receive lots of visitors. Your website must be the part of your business. It also must be the part of your business plan.

When you are planning your website, ask you the following questions:

1. Who is your audience?
Your main goal is to provide information to meet the needs of your key audience, in a manner that is user-friendly. Audiences may include your clients: businessmen, professionals, etc.

2. What goals do you want to achieve with this site?
What problems is your Web site trying to resolve? What are the advantages to having a Web site? Think about these questions as you prioritize your goals, and use them as a guide in your decision-making.

3. Is the information you want to provide the same information that your audience wants from you?
Your perceptions may dramatically differ from their perceptions! Involve your visitors, listen to their comments, test your site with them. Approach your information as if you were a user visiting your site for the first time. Does it make sense?

4. Is your information easily accessible?
Do not put up roadblocks! Make information available with as few “clicks” as possible. Always make contact information readily available. Don’t put up “under construction” pages — this frustrates users, who may not return to your site.

5. Is your content style appropriate to your audience?
Unless your users are expecting to find a text-heavy page, keep your copy simple and short. If it isn’t immediately obvious what the purpose of the page is, the user probably won’t read more than one or two sentences before moving on.

6. How will you keep the content up-to-date?
Who is responsible for hosting and updating website content? How often will he or she do it?

7. What is the structure of your site?
It is very helpful to sketch out a “site map” of your content in order to organize it effectively. Site maps help determine navigation across your site as well as the “breadcrumb” element on your pages. It may be helpful to create a map of your content as it exists on your current site, and another for how you envision the organization of your new site.

Written by Helen Peshkova, RichTrack.com.

http://www.RichTrack.com is one of the first business oriented education portals. It’s the leading online business information network for millionaires. The goal of RichTrack.com is to present business content in a professional, helpful and practical format that helps you getting rich.

In that article the spiders were the object of our desire. My quote “… almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases.” Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls “The Four Pillars of Effective Blogs” T.L. wrote;

“You cannot create a success blog without compelling content. Compelling blog content is not a compelling sales message. It is much better to create compelling conversation that wins a relationship than to try to leverage your blog for an opportunity to deliver a compelling sales pitch. Looking for the sales pitch opportunity is much to short-sighted and usually ends up with you shorting yourself by not delivering valuable information that can boost your business in the mind of your audience.”

TL’s article is a must read if you are going to follow any of the sage advise you hear from my big mouth. (I have placed a link in my Bio sig below) He writes from the Blog perspective but his advice is relevant to all content minded websites. T.L. brings up one of my favorite topics, he talks about showing your passion, that passion is contagious and channeling your passion will help you write more compelling content. As he says, “write to inform.” In his article he also discuses communication, credibility and community. I urge you to take a few minutes and study these points, the success of your website depends on a firm understanding of these basic principles.

You know your products or service better than anyone. Write from that knowledge base, communicate your ideas or thoughts with authority but more like a friend or trusted advisor. On target topic articles with minimal text link ads that educate your viewers or potential customers will serve you well in the long run. The content will remain relevant long after that item goes off sale.

Make your reader want to come back, offer a monthly newsletter, or better yet, create an articles vault. Share these articles with a “creative common copywriter license” and encourage other webmasters in your topic field to use or link to your content. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit — and only on the conditions you specify.

I have spent the past 5 years building fishing and outdoor themed websites and If I have learned anything in that time it is that content is king. Float tube fishing articles and product reviews that were written over 4 years ago still bring a constant source of traffic from the search engines.

Write it and they will come.