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The mass migration of many businesses from the real world onto the virtual one of the Internet has resulted in a significant change to the way businesses reach out to their audiences. SEO is at the heart of this new phenomenon and it appears …

1. Make use of article distribution sites. This is one of the fastest, and most straightforward ways of getting your content ‘out there’ and absorb by websites. Do it as soon as you have enough original content. Don’t go for too many, just select about 3 article distributions sites and submit away (I like EzineArticles, [...]

1. Your article title should never be a sales pitch for your  website, your product, your company or even you. Your   expertise in the delivery of information on your topic   will “sell” you to the reader. Save the sales pitch for your Resource Box. 2. The Article Body is where you GIVE; The [...]

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership. Ask yourself: “What does my article title promise to give to my reader?” 1. Your article title should promise to deliver your [...]

Here are the top 5 factors ezine publishers look for when deciding which articles to publish: 1. Does the article have zero self-serving links in the article body? Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top [...]

Writen by Dean MercadoThe Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”.The Internet …

Writen by Michael Klasno

In a previous ezinearticles.com article,”I Need real visitors, Not Search Spiders” we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.

In that article the spiders were the object of our desire. My quote “… almost any written content will give you untold opportunities to flood the spiders data bank with keywords and phrases. Not just 10 words or 30 words but hundreds of keywords and phrases.” Today I want to discuss the other reasons for fresh content. In a recent article on his How to Blog for Fun & Profit blog, T.L. Pakii Pierce lays out what he calls “The Four Pillars of Effective Blogs” T.L. wrote;

“You cannot create a success blog without compelling content. Compelling blog content is not a compelling sales message. It is much better to create compelling conversation that wins a relationship than to try to leverage your blog for an opportunity to deliver a compelling sales pitch. Looking for the sales pitch opportunity is much to short-sighted and usually ends up with you shorting yourself by not delivering valuable information that can boost your business in the mind of your audience.”

TL’s article is a must read if you are going to follow any of the sage advise you hear from my big mouth. (I have placed a link in my Bio sig below) He writes from the Blog perspective but his advice is relevant to all content minded websites. T.L. brings up one of my favorite topics, he talks about showing your passion, that passion is contagious and channeling your passion will help you write more compelling content. As he says, “write to inform.” In his article he also discuses communication, credibility and community. I urge you to take a few minutes and study these points, the success of your website depends on a firm understanding of these basic principles.

You know your products or service better than anyone. Write from that knowledge base, communicate your ideas or thoughts with authority but more like a friend or trusted advisor. On target topic articles with minimal text link ads that educate your viewers or potential customers will serve you well in the long run. The content will remain relevant long after that item goes off sale.

Make your reader want to come back, offer a monthly newsletter, or better yet, create an articles vault. Share these articles with a “creative common copywriter license” and encourage other webmasters in your topic field to use or link to your content. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit — and only on the conditions you specify.

I have spent the past 5 years building fishing and outdoor themed websites and If I have learned anything in that time it is that content is king. Float tube fishing articles and product reviews that were written over 4 years ago still bring a constant source of traffic from the search engines.

Write it and they will come.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/Articles/articles.htm

Here is the link the T.L. Pakii Pierce article.

http://blogforfunandprofit.blogware.com/
blog/_archives/2005/2/1/299656.html