Article Marketing Is A Cheap Alternative To Increase Traffic To Your Website published at Start a Business Building Websites

ShareThis

* This article title is too short to get any hooks and the reader has to guess what your angle to the topic will be about.

Example 2: “Car Audio and Electronics”

* This is better, yet it does not explain why someone should read the article.

Example 3: “Car Audio and Video That Will Make Your Friends Envy You?”

* Now we have picked up a 2nd keyword, “video” and a reason why to read the article.

Example 4: “Car Audio Components, Subwoofers and Tweeters-7 Tips to Amp Up Your Stereo”

* Here you see multiple high value keywords, gave a reason to read the article and even used a high value keyword as a verb, “Amp.”Tip: Use a keyword tool such as GoodKeywords, Google Suggest, or Wordtracker to help identify keywords for your article titles.

Also, ask yourself this question: “Do the first 3 words of my article title introduce the topic of the article?”

1. Start your article title with your article subject.

2. Avoid starting with ‘junk words’ or conjunctions, such as “a” or “the.”

3. It is acceptable to start your article title with a verb and then roll directly into a dense keyword relating to the subject of your article.

4. Consider using two article topic hooks in your article title.

Example: “Yoga Moves – 7 Tips To Flatten Your Abs With Hatha Yoga Techniques”Topic hook #1 is “Yoga” or “Yoga Moves” Topic hook #2 is “Flatten Your Abs” or “Hatha Yoga”

Can you imagine the possibilities of using two very narrow topical hooks to help your reader know what the benefit will be if they invest the time to read your article?

Get FREE Website Content

Guide To Writing Keyword-Rich Article Titles published at Start a Business Building Websites

ShareThis

2. Longer article titles can also increase your reprint rate  and value. The narrower the focus, the more  specialized the reprint website and the more qualified  the visitor/reader. This results in a greater referral rate  of traffic to your website.

Tip: For EzineArticles.com, your article title can be up to 100 characters long. Make your article title just a little
longer than what might feel comfortable and you will often see a higher return from your article in terms of how much traffic it can attract for you.

3. A good article title length is greater than 70 characters   but less than 100 characters.

4. Get to the point. Do not use exclamatory wording like  “You Don’t Want to Miss This”  or “This is a Must Read”
in your article title to induce urgency.  It usually just  induces annoyance. If your article is good, you don’t
need it in your title. Focus on the article topic.

5. Rambling on and on in your article title shows a lack  of respect for your readers time. Most people make the
mistake of spending 99% of their time on the article  body and 1% on the article title. Instead, put 20% of
your time on the article title and 80% on the article  body.

6. Don’t use slang. It will often backfire, especially if your  English-speaking reader did not grow up in your same
country or with your same life references. Be direct  and be sensitive to cultural misunderstandings when
choosing your article title.

7. Brevity is golden. Start with a long article title with  multiple hooks into your key topic and then continue
to ask yourself how you could tighten up the article  title without sacrificing your intended article title
promise.

Get Free Website Content

Does my article title use clear and concise wording? published at Start a Business Building Websites

ShareThis

1. Your article title should be specific, to the point, and  completely deliverable. If you are struggling with
delivering all the information promised in your article  title, consider splitting your topic into 2-3 separate
articles.

2. Acid Test your article title: Will your readers feel  satisfied and have their expectations met by your
article body content after reading your article title?

3. In terms of content supply and market demand for  information, it is true that there is a huge demand for
information on broad topics, but that comes with a  huge supply of content to meet the huge demand.
I.e. Your article can get lost in the shuffle.

4. You may find a market advantage by answering the  long-tail demand of a niche topic by looking at the
more specific, narrowly defined questions your market  is asking for you to answer.

Get FREE Website Content

Can I deliver on my article title? published at Start a Business Building Websites

ShareThis

1. After reading your article title, a question should   appear in the reader’s mind.  Your article body is   where you deliver the answer to that question.

2. This is a powerful concept because you have just  engaged the mind of your reader, moving them from a  passive to an active state. In the active state, your
reader is more likely to find value in your content and  thus visit your website.

3. Never underestimate the power of “How To” article  titles. There is clearly a huge demand for articles that  answer common problems in an easy-to-read “How To”  format.

4. Don’t be afraid to offer your readers more questions  they should ask themselves when evaluating the topic  of your article. Questions become highly relevant  answers to your readers because your questions act  like a personal coaching session.

5. Avoid the shocking question that forces you to stretch  the truth to answer the question in your article body.  Instead, be creative and interesting with your article  title question.

Get FREE Website Content

Does my article title entice the reader to ask a question? published at Start a Business Building Websites

ShareThis

Ask yourself: “What does my article title promise to give to my reader?”

1. Your article title should promise to deliver your expert  information on a specific topic. It should build interest  or motivation.

2. Within 2-5 seconds of anyone reading your article,   they should be able to clearly see the answer to the   promise you made in your article title.

3. Do not bait or trick your reader into being forced to   visit your website to see the answer to the promise   you made in your article title. This is a credibility   and trust violation.

4. If you have a very short article title, be certain that   your article body includes the most socially acceptable   or expected solution or information that any   reasonable person would expect from a short title.
Better yet, don’t use very short article titles. Instead,   make them longer and more descriptive.

Ask yourself: “Does my article body deliver on the promise made in my article title?”

When you can answer that question with an absolute “YES!”, you know you have the makings of an excellent article.

Free Website Content

Article Title Training published at Start a Business Building Websites

ShareThis

Article Sets Defined: A “set of articles” is anytime you produce 2 or more articles at a time.

Types of Article Sets:

1. Article sets by topic or sub-topic.

Example: If you were writing about racquetball   as your topic, you could make a plan to write   2 articles on racquetball nutrition, 4 articles   that goes into detail about each of the   different color of racquet balls on the market
and what they mean, and a 10-pack of articles on   forehand or backhand drills.

2. Article sets by style of writing.

Example: One style might be all bullet points,   another lists of things, another is a Q&A   approach, another might be conversational   or discussion of issues.

Note: Each type of writing is best when done in   sets of the same style.

3. Accidental article sets.

Example: Your target is to produce (2) articles   that are 400 words each. While getting started,   you get on a roll and accidentally produce a   fantastic 800 word article. Break the article in   half, give the other half a new title and you
have an instant article set…even if it was   created by accident.

4. Article sets based on customer or prospect frequently asked questions.

Example: Customers or prospects are always   asking questions. Tune into them, group them by   topic, and then hammer out some article sets   that answer each question. Using the racquetball   topic, you might have 7 questions from your   audience on how to prepare for a tournament.   Each of them makes excellent article topics.

Free Website Content

Types of Article Sets published at Start a Business Building Websites

ShareThis

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don’t mind giving you name credit and a link for sharing
your article with them, but they don’t want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.

3. Is the article within 250-700 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It’s proven that shorter articles achieve a much higher distribution rate than longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.

5. Is the article’s author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you’ll find your articles getting picked up by your ezine publishing peers.

Free Website Content

Introduction to Article Writing and Marketing published at Start a Business Building Websites

ShareThis